Here is an article that I found on online brand communities and how Web 2.0 can build a brand. For my groups online community, our company was Dove and this article explains how Dove has a "Campaign for Real Beauty" that challenges the image of real women. The article also gives tips on how a company can create an online community and the best way to gain an audience. The link is posted below so people can read this article and find helpful tips on online communities.
Article Link: "Reflected glory marketing: building brand with Web 2.0"
http://www.socialsignal.com/blog/alexandra-samuel-and-rob-cottingham/reflected-glory-marketing-building-brand-with-web-2-0
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