Search Engine Optimization

Here is an article that I found on search engine optimization and how company's websites lack proper programming to have them highly ranked in search engine results. This ties in with the material that we are learning in class on how to build traffic to a website.

News: Typical Websites Not Search Engine Optimized, Per Front Page PR Report

Phoenix, Arizona - (Website Hosting Directory) - March 27, 2006 - According to a recent study, more than 60% of websites lack the proper web programming to be ranked properly by Internet search engines.

According to the Front Page Public Relations report, websites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites.

Robert Hoskins, President of Front Page Public Relations commented, ''Through working with Google's Beta Testing programs for the Google Adwords, Google Adsense, Google Analytics and Google Site Map Programs, and our client, the Broadband Wireless Exchange, our team learned a great deal on how to leverage keywords to improve search engine ranking as well as increase revenue from Google's Adsense programs. And it isn't just the ranking that companies should be focused on. Getting in the top 10 results is only half the battle. What a company's listing says in the search engine results is even more important. Search engine results should really be looked at with the same creative approach used in all advertising campaigns. If the message doesn't convince customers to click through to a company's website, adjustments need to be made until they do.''

Based in Gilbert, Arizona, Front Page Public Relations is a full service marketing communications firm that handles advertising, public relations, media relations, marketing, website design, website content development and Internet search engine optimization (SEO).

http://www.websitehostdirectory.com/news-typical-websites-not-search-engine-optimized-per-front-page-pr-report-301.html